There are many different factors which contribute to the effectiveness of link building. While some people may think it’s the number of links you have to your site that will help to improve your rankings in the search engine results pages, this is not always the case. There are many things that need to be considered before you have your site’s link added to another site. Here are some of the most important:

Trusted Domains

If you link to a domain that is trusted by Google and the page is relevant, this will pass on link juice. However, even if a web page is less relevant but with a powerful domain, the links will still be counted.

If you can get a link from a website that is in your niche community, this will help with the Topic Sensitive Page Rank. To get good ranking here, you’ll need to establish links from a niche website in a specific topical community. This is even effective if you can link to a new website in your niche community. Don’t overlook these sites just because they are new.

Page Rank

Google has recently changed the algorithms used to give page rank. This is due to the manipulation by many websites of the page ranking system. While page rank is important, don’t bypass the chance to link with pages that have a high PR and are only somewhat relevant.

Link Popularity

While page rank is a way to measure link popularity, this can be different for two websites. If a PR6 website has 1000 links and another with the same page rank has 7000, the one that has 7000 links is more valuable to link to.

You simply cannot measure the link popularity with the toolbar PR. Link analysis must be implemented as well. There are many free tools available that can be used to determine the number of links a website has. However, it is possible that Google may not count half of those links shown on these tools, so use this as a relative measure for link building. By consistently analyzing the links on the pages your site is linked to, you will soon see if a pattern emerges.

Link Popularity on Topic-Related Websites

It’s becoming increasingly difficult to rank in the SERP’s if you don’t have links to sites that are in your topical community. One way to distinguish between websites is to see if there are links of the same topic to other websites. This is a good indicator that the website is related to the topic of your webpage or site.

In Closing

Building links to websites that are in your topic community is the best way to work on raising your ranking in the SERP’s. Choose sites that are reputable and trusted. Realize that increasing your ranking will not happen overnight, but if you practice “white hat” techniques, you will see results. As always, avoid buying links or using link farms to try and improve your ranking.

        

One of the most important reasons to link building is that it opens new avenues through related websites and directories that help bring in more visitors who maybe otherwise would not of found your site or services.

So how do you go about implementing link building?

There are an array of options that can attract related websites to link to your website such as direct link request through email, internal linking throughout you own site, links offered to reviews, directory links, blogs, great content, reciprocal linking, inbound links and much more.

The key is offering something on your site that others want to share with their visitors. Offering a free tool that someone can download and place on their website or in their favourites. Strong content with targeted keywords that give visitors a different insight for services or tools that maybe a linking website does not have but wants their visitors to know about it. Even getting on to blogs and talking about your website and asking for help from other colleagues to look at your site is a great way to build links.

Requesting links from webmaster to webmaster can be a daunting task and takes lots of time. Though effective, it can be very time consuming and all encompassing. Nevertheless, it is still a beneficial way to build links and can be extremely rewarding over time.

Whichever way you go about Link Building the main objective is taking action and building those links to and from your website. Take action and find out how many links you have at the moment and how you can better optimise your website to build a better site. Check out our search engine compatibility report or request a monthly strategic Internet marketing tool. Both give you an insight on how to target each page within your website more and what needs to be done to do this.

        

Every online business has a website to sell its products and services. Each website is made up of a number of pages describing those services and products, apart from information about the business location, contact addresses etc. The most important among all these pages is the homepage, which opens when a visitor types the site’s URL (Uniform Resource Locator) in the address bar of her/his browser and hits ‘enter’. For example, entering http://www.yourdomain.com in your browser’s address bar will launch the homepage of your business. Homepage is the first page, or the entry point, for any website, and is referred to by the top-level domain for that particular site.

Homepages are indeed special…

because homepage is the face of all businesses or organizations online, and it creates the vital first impression that decides whether or not an occasional visitor, or a prospective customer, would spend more time exploring your website. Search engines give highest importance to this particular page amongst all pages, and enlist the top-level domain or the homepage URL easily. Naturally, then, the homepage becomes the most visited page of every listed website. This is the reason you must have an informative, user-friendly, and impressive homepage, which also must have easy access to information about almost all products and services your business has to offer.

Homepage alone can’t satisfy all business needs.

There is no disputing that informative and attractive homepages create positive first impression, and persuade visitors (or potential clients) to spend more time on your site. But it is quite challenging to furnish easy access to full range of information of all products and/or services on the homepage itself. You can always try to add all the information in a single page, but that not only would make the page cluttered and confusing, but also large in terms of byte size, thus increasing the page load time over slow internet connection. And these are serious problems that would hurt your online business, by driving away visitors.

Deep linking is the way out

The only way out of this problem is to prepare individual pages specific to each product or service, and add those pages to your website. The next step is to properly link them up with your homepage by strong internal linking. These pages then become inner (or sub) pages of your homepage. This process helps keep all the important information about your organization available to the interested visitors, or prospective clients, when they come to your homepage.

Increasing importance (link popularity) of the inner pages

We netizens all know the importance of ‘link popularity’ for any webpage or URL. It is the volume of quality backlinks, also measured as “votes”, that a particular website receives from other sites on the Internet. This is the single-most important factor in determining the “popularity” of your site, that is, the order in which your site shows up, relative to competing sites (offering similar products/services as yours), in the list that a search engine (such as Google) generates for keywords related to your product/service.

You can get backlinks in two ways that are approved by the search engines (for their evaluation purposes). One way is when other websites, which have content and/or theme that are similar to that in your targeted page, add the link of your page(s) on theirs (often referred as theme-based links). These are the valuable and useful, but also hard-to-get, backlinks for any webpage. Besides the fact that you have almost no control on this method, the similarities of content also create competition between your organization and the others, and so they would rather have visitors spend more time on their own sites than being diverted to yours.

The alternative way, which is much easier because it is in your complete control, is to use the quality, credible, and well-maintained web-directories that offer both free and fee-based services for generating backlinks. Most web-based directories available today offer backlinks to all inner pages of your site for a modest fee, whereas their free services are generally limited to backlinking only to your homepage, or the top-level domains.

Such deeplink building services are offered by GrafixDirectory – a high-quality and well-maintained Free Web-Directory that provides free one-way links to your homepage, as well as backlinks to all of your inner pages at the cheapest rates available on the Internet.